I’ve had such a good feeling from working with everyone who commented on my last blog post, about “The First Covenant” that I wanted to do something substantial.
Both for about 13 people mis-applying their power by focusing their attention on what they don’t want, and making that bigger, stronger and worse.
And for the Personal Growth Foundation, which I’m passionate about supporting because its mission is going to be important to thousands of people.
So I’ve created “The First Covenant 30-Day Immersion” and I feel really good that it’s set up to give those 13 people the shift they need to begin experiencing the great life they Desire.
What I want your help with is this:
I have two marketing consultants I work with to get my message of self-empowerment out to the most people in the most effective way.
They’re both good guys, with big hearts, and they genuinely want to help people. They’re both also heavily into Personal Growth, just as you and I are.
However, they’re both marketing guys first.
The conflict for me is that I put my material out there, from the heart, to be of service to people, not to sell those not ready or uninterested.
For me it’s about attracting the right people, not trying to convince anyone to buy what I’m offering, just letting people know about it and working with those who know it’s what they need or want.
I like being true to that, regardless of whether it’s marketing savvy, whether I use power words and effective copywriting. My inclination is to go against the conventional wisdom and do things my own way, because my work transcends “what a good marketer should do” – it’s about being authentic, truly caring, and being of service…. at least that’s what feels good to me.
However the marketing consultants would say “that’s all well and good, I know you want to make a difference to the most people. Yet how can you do that if you don’t capture their attention and get them to notice your stuff?”
In other words, if I just speak from the heart, they would argue that you would read the headline, make a half-second judgment about whether it would be worth your time to read further, and so I need to be more “salesy” and do the best I can to write a benefit-laden headline that grabs you and keeps you compelled to know more.
You see my dilemma?
Please help me out by giving me your feedback.
You’re the one I serve. You’re the one whose opinion matters.
What do you think?
Please go to this page and see what I wrote, and then let me know by commenting here on whether you think I should re-do the page so it’s presented in a way that the consultants would approve, or does it speak to you with “me being me”?
It’s important for me to know, because I can see it from both ways.
Ultimately it is about doing what will best serve you, because that’s what fulfills my life purpose, my dharma.
P.S. This issue also came up with “How To Be A Goal-Achieving Madman”. For that page the other marketing consultant said there’s too much to read, it’s not simply presented or quick enough to go through.
I wanted to go overboard in giving people a great value for a small price, and give them full details about what they’re getting.
He said people want “bam, bam, bam”, just “this is what I’m getting, this is how much it costs, this is what it’ll do for me and this is how I get it”.
They don’t want to read a lot to get that information.
I didn’t change that page, yet, because I thought I did present it attractively in a way that gives people what they need to know, fast, to get it if they think they’ll benefit from it.
What do you think about that page, too?